MONROVIA, LIBERIA – The Liberian Government has concluded a two-day training for content creators as part of ongoing preparations to enable TikTok and Facebook monetization in the country. The training was facilitated by the Liberia Telecommunications Authority (LTA) in collaboration with the Ministries of Information and Youth and Sports.

The initiative is designed to empower Liberian content creators, particularly young people to transform their online talent into sustainable livelihoods by equipping them with practical skills in digital branding, audience engagement, and revenue generation strategies.

LTA Commissioner for Consumer Affairs, Patrick Honnah, noted that Liberian content creators are making significant progress, emphasizing the importance of monetizing the country’s digital space so creators can benefit financially from their work. He also urged creators to focus largely on promoting the positive image of Liberia.

Fellow LTA Commissioner Ben Fofana added that the training program is part of broader national efforts to encourage innovation, creativity, and entrepreneurship among Liberia’s growing youth population, many of whom use social media but lack the technical knowledge to effectively monetize their efforts.

Meanwhile, Youth and Sports Minister Attorney Cornelia Kruah reaffirmed the Government’s strong determination to improve the livelihoods of young people, describing the two-day training as a step in the right direction in the country’s digital journey. She thanked the LTA, the Ministry of Information, and representatives from TikTok and Facebook, while urging participants to take full advantage of the initiative to harness their skills.

Data Protection Laws

Speaking at the opening ceremony, Hon. Augustine Soway Karpeh, Deputy Minister for Administration at the Ministry of Post and Telecommunications, elaborated on the Government's ongoing efforts to ensure that all legal and digital policy frameworks for data protection are firmly established. He reaffirmed the Ministry's commitment to creating a secure and regulated digital environment that supports the growing creative economy.

Central Bank Encourages Content Creators to Leverage Banking Platforms

Also addressing the gathering, Mr. Collins Teah, Senior ICT Advisor to the Governor of the Central Bank of Liberia (CBL), encouraged content creators to maximize the opportunities available within the banking sector to support their craft. Mr. Teah highlighted the existence of banking platforms and services designed to enable seamless access to payments for digital workers.
He further emphasized that the CBL remains fully committed to collaborative efforts aimed at ensuring a sustainable digital economy, particularly through the development and expansion of payment platforms that will facilitate social media monetization in Liberia.
 

THE MINISTRY OF INFORMATION REMARKS: A Call for Digital Responsibility and National Branding

Speaking at the opening ceremony on Wednesday in Congo Town, Assistant Information Minister for New Media and National Branding, Hon. Maylouisa Noel Hill, delivered a powerful call to action, placing special emphasis on digital and new media professionalism, ethical conduct, and the role of content creators as architects of Liberia’s national image.

Minister Hill described social media as a powerful tool for communication, education, and national development, but warned that its misuse can create division, damage reputations, and mislead the public.

In her most emphasized remarks, Minister Hill outlined three key imperatives for Liberian content creators:

First, verification before amplification. She cautioned against trading credibility for virality, stating, “A content creator who spreads falsehoods may gain views today, but loses trust forever.”

Second, creating content that uplifts. She rejected the negativity bias of scandals, mockery, and hopelessness, urging creators to celebrate resilience, showcase innovation, highlight everyday heroes, and tell stories of solving problems rather than magnifying pain.

Third, and most critically, becoming architects of national branding. Minister Hill declared:

“The phones and gadgets in your hands have given you a natural role in national development. Every time you post a video, a vlog, or a podcast, you are flying the Liberian flag. The world is watching our creators. National branding is no longer the sole job of the Ministry of Information, the National Investment Commission, or the National Tourism Authority. It is now in your hands, in your reels, your tweets, your TikToks, and your YouTube documentaries. You are all the new brand ambassadors. Sell Liberia responsibly!”

She noted that while Liberia is making strides toward monetization, content creators must now gain interest in joining umbrella institutions responsible for their sector. She also disclosed that the Government is working to ensure content creators obtain both local and international training.

Minister Hill concluded by emphasizing that this training is about empowerment, taking passion for storytelling and equipping it with the tools of commerce, so that young Liberians can earn a dignified living from their artistry at home without needing validation from foreign systems.

The two-day event marks a significant milestone in Liberia’s digital evolution, as the Government continues to position the creative economy as a pillar of national GDP.